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How the score works

Five categories, up to 20 points each: message clarity, trust signals, next-step clarity, discoverability, and social consistency. Each is rated from weak (0–4) to exceptionally clear (20).

Unavailable evidence is marked “Not assessed” and excluded. Your score is points earned ÷ available points × 100. Coverage shows how much we could assess; low coverage makes comparisons less reliable.

This is an AI assessment of publicly retrievable content, which may be incomplete or outdated. It is not a measure of revenue, traffic, page speed, or business success.